Adobe Digital Insights: Nintendo Switch the top selling online product of Black Friday and Cyber Monday in US

[Insidb]

JWeinCom said:

Teeqoz said:

Sample size is less important than how representative that size is. It says there that their entire sample size is from digital purchases. I would expect online and in-store purchasing trends to vary. Depends on how they adjust for that though.

Why would you expect that?  

For one, online sales started earlier and were not geared towards a one-day shopping bonanza.

The insanity that is Black Friday caters to people seeking one-time deals, while the PS4 deal was available since 11/19.