Miyamotoo said:
More about this Adobe Digital Insights: The Adobe Digital Insights 2017 Holiday Predictions Report and Holiday Actuals Report are based on aggregate and anonymized data via the Adobe Analytics and Adobe Experience Cloud. Adobe Analytics measures 80% of online transactions at the largest 100 U.S. web retailers (Source: Internet Retailer 2017). The report model is based on analysis of 1 trillion visits to over 4,500 retail websites and 55 million SKUs. Product analysis is based on more than 6 million orders per day on average during November and December. Companion research is based on surveys with 1,100+ U.S. consumers and 440+ U.S. retailers that sell online and 12 million social mentions from August 1st–October 11th 2017. |
Ok so is this the "Predictions" or the "Actuals" it's difficult to say because I can't find where that image comes from. As has been stated though this is only about online sales not instore, so perhaps that should be added to the title.
