Sony have announced deals for Black Friday and have also began sales a week in advance. This suggests to me that Sony believe they have more than enough stock to fulfil both promotions. We can see clearly how effective a drop to $199 has been for the PS4, an almost certain indication of which console is likely to sell better on Black Friday given similar deals or better. The XB1X is being beaten quite easily by both the Switch and the PS4 and the cheapest XB1 is being beaten even easier.
For me it very much looks like the winner for Black Friday is going to be the PS4 unless MS want to risk devaluing their console even more by dropping to $150, something that could easily be countered by Sony including 1 or 2 well received games.
Perorders are the only likely factor that would give the XB1 a possible win and that's an as yet to be known figure. That of course is also reduced by the two preordered bundles for the PS4: COD/Starwars. I don't think these did as well as the XB1X preorders but they certainly will have reduced the impact on the final monthly figure.
The Switch was and still is selling incredibly well and even though they didn't have preorders and don't currently own that top spot, the consistency of sales, at a much higher position than the XB1 means I would give the nod to them in terms of beating XB1 sales.
This is why I've plumped for PS4 > Switch > XB1. But we're still only 'speculating' here and anything could happen. I just feel what I've described above is more likely, even though not necessarily the case.
The PS5 Exists.
