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GribbleGrunger said:
SecondWar said:

Because it's passable when the initial game is free - people get that the developer has to get their money from somewhere. But most people take issue when its tacked onto full-priced console games, as its a sneaky way to boost margins.

Naa, you're thinking about your own motives for disliking it. I'm talking about their motives for disliking it because they apply to phone games too:

 "The mixing of money and addiction is gambling," the Gaming Commission declared. Belgium's Minister of Justice Koen Geens also weighed in, saying, "Mixing gambling and gaming, especially at a young age, is dangerous for the mental health of the child.

And there have been numerous stories over the years of children costing parents hundreds of dollars/pounds because of mobile game transactions. So why now? 

Regulation is key. Not many people know Pokemon Shuffle and other Nintendo games force a limit on money spent a month to follow Japanese law. The US probably doesn't give a shit, but the EU should establish similar regulations. Putting a limit at X dollars a month will stop skinner box-like games from abusing the vulnerability of people with control issues.