Switch Is Succeeding Without Blue Ocean Casuals, Nintendo Should Not Forget This.

[superchunk]

Your idea of 'casuals' is nonsense and not equivalent to 'blue ocean' at all.

1) Casuals would be people who rarely play games at all. It is not defined by the type of game such as Wii Sports etc. I would argue that there are plenty of casuals who only buy / play games like Madden or COD. They one 1-3 games at most and only play one or two of those on a casual basis. While any core gamer would be those that buy several games and spend time almost daily on their games.

2) Blue Ocean is about finding a market that is not filled with competition. Wii did that with not only people who hadn't played games in a very long time, but also with new types of games focused on a new way to play games.

Switch has hit a new blue ocean. One where a core gamer can play high-end games anywhere. Switch appeals greatly to long-time Nintendo fans (where WiiU even failed) with high-quality software and to those gamers who also want to play FIFA on the go. The bonus is the normally portable gamers who get the best possible (to-date) console with portability ever.

I think what your data shows is that the smaller party-game style of gameplay is no longer popular. At least not in a $300+ console with a control-scheme that is "too complicated" for the crowd that was pulled back into gaming with the Wii. Let's call them the "retired gamer crowd".