| Soundwave said: We've seen demographic break downs of the Switch that say as much from Nintendo directly, but we see it even more and more with up to date software trends on the system ... Look at the top 10 software for October: Nintendo Switch
Interesting take there is not only are things like 1,2 Switch no where close to long tail sellers, they've completely fallen off the top 10. ARMS which was Nintendo's other "motion gaming" experiment for the Switch, which is marketed like a Wii game has also collapsed out of the top 10. The new Just Dance 2018 also failed to make the Switch top 10.
But you do see things like FIFA, NBA2K, and Fire Emblem Warriors present. Nintendo should be very careful how they proceed IMO the system is doing well because there's a good amount of content for the traditional gaming audience and the device is marketed at that crowd. If they veer too far away from this and try to rely on casuals they are going to get themselves into trouble.
4/10 top games being 3rd party (Mario/Rabbids is published by Ubi Soft) is not a bad mix for a Nintendo system either.
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First, I think just looking at October is misleading. Games like Fire Emblem Warrior are going to be higher than ARMS because FEW released in October and ARMS released in June.
Second, I think you don't understand what the "Blue Ocean" is. It's not "grandma and teh casuals." It's about expanding out of the current market (which usually numerous companies fight over) and make your own market. A Blue Ocean can even be a luxury product/service. I believe the book made the example of a barber shop that was higher class and was more of an experience.
Video games, at the time, primarily appealed to young boys. Nintendo saw boys were playing fewer games (and Japan was aging in general) and decided to focus on a new market. This, the DS (the Wii is disruptive, which is a different but similar concept). Blue Oceans just means appealing to a new market. In fact, I would argue Splatoon is a Blue Ocean game. Where most shooters appeal to the US, Nintendo made a shooter that appeals to Japan. Games like Call of Duty and Halo don't do that well in Japan and the assumption was "Japan doesn't buy shooters." Now, Japan loves Splatoon. I've argued ARMS was Blue Ocean but it hasn't met my expectations.
The Switch may very well be a Blue Ocean system; however, Nintendo hasn't made that all to clear. I suspect Nintendo is partially targeting the mobile generation. iphone was released in 2007, so the young adults of today (18-25) have spent a good part of their life with mobile devices. This is also reflected as TV viewership has consistently declined. The "battle for the living room" that existed in 2006 doesn't in 2017. From the marketing, I would say that it's targeting the mobile generation. This probably wasn't the only factor to the creation of the Switch, but I would venture to say that Nintendo is more closely looking at the mobile type consumers who care more about portability than power. To these people, the Switch would be seen as a premium console.
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