Switch Is Succeeding Without Blue Ocean Casuals, Nintendo Should Not Forget This.

[Zoombael]

freebs2 said:

It seems to me you're a confusing the concept of "blue ocean" with casual gaming. A blue ocean is an unclaimed market, so casual gaming cannot be considered a blue ocean anymore.

On the contrary, the market of portable gaming experiences for dedicated players isn't effectively controlled by anyone but Nintendo. So it could be argued that they're still thriving in their own blue ocean

Ya, definitely a misinterpretation of the term. The console itself is the product to avoid the red ocean, occupied by big sharks with many big sharp teeth and a big bloated bellys, and to roam the waters of a less contested blue ocean.

I know someone who has PS4, but bought a Switch for a mobile experience. Thats the target Nintendo is aiming for. To provide something others can not or cannot satisfy sufficiently.