Switch Is Succeeding Without Blue Ocean Casuals, Nintendo Should Not Forget This.

[freebs2]

Soundwave said:

freebs2 said:
It seems to me you're a confusing the concept of "blue ocean" with casual gaming. A blue ocean is an unclaimed market, so casual gaming cannot be considered a blue ocean anymore.

On the contrary, the market of portable gaming experiences for dedicated players isn't effectively controlled by anyone but Nintendo. So it could be argued that they're still thriving in their own blue ocean.

When I say "blue ocean casuals" I mean the Wii/Brain Training/Nintendogs audience. 

Clearly Nintendo is having success without them and software trends on the Switch are also shaping out differently, Nintendo should let this play out and not pre-judge the emerging audience that is stepping forward here. It's clearly an older male market that is at the core of the Switch's success with conventional gaming IP being the driving appeal. 

About your concerns I wouldn't expect many Wii-like experiences since the Switch is not about motion control but they'll probably release some games for expanded audinces in the future and it wouldn't be a bad idea.

Right now the Switch is an hi-end expensive machine so it's a good idea to target core gamers. Once it becomes more accessible it will have a good potential for larger audiences, expecially thanks to its native multiplayer capabilities. Note that launch aligned the 3DS was already 169$ at this point in its life, think of the potential of Switch once it reach 199$. Of course that doesn't mean Nintendo should forget its core audience after a certain point, right now they could cater both since they don't have to pour thier resources supporting 2 different platforms.