| zorg1000 said: Im really surprised to see it up so much this year. It was basically flat YOY in 2016 and typically when a console is flat YOY, the following year is a decline. Good for Sony! |
I think it all comes down to the price.
I believe that every price point has its market saturation point. And last years price of $350 had reached that point for the PS4 where it wouldn't see any growth anymore. If it remained at that price for longer it would even start to see a decline. What has driven sales this year isn't just that it was dropped in price to $299, but that in reality a lot of deals were going on throughout the year where you could get it for as little as $250.
With the right pricing strategy, any product doing well can continue to see yearly growth until it totally saturates its market. Dropping to $199 will do wonders for the PS4 now and if they keep that price for the bulk of next year, then it stands to do even better next year than it did this year. Especially when it starts getting bundled with a game at the $199 price point.
TL;DR, Sony held onto its pricing a little too long last year and thats why it was running flat.
