"World's most powerful console" isn't really a huge selling point in itself though, this reminds of when the original Xbox came out against the PS2 and Gamecube, the processor was so much faster and it had much better memory, this was a surefire strategy to beat the giants!
Luckily, with the 360, even despite the massive hardware issues, MS learned that content, presentation, support, features, pricing and proper target demographics were the key to success (or at least higher installed base). They seem to have forgotten the 7th gen and the lessons learned in the 6th gen already.
The X One X is very likely too little too late and likely won't have very broad appeal with its pricing, introducing a 500$ console past mid-gen, that aims primarily at the relatively small market who owns a proper 4K TV set is not a very sound strategy at this point in time. A similar push in a couple of years with a new console cycle would probably a better bet, at least in tandem with above mentioned factors and strategies.
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