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Wyrdness said:
PGO was a hit with people outside of the fanbase so I can see the same here.

I don't think PoGo is the best comparison; the game's use of Augmented Reality + the Social Aspect of the game itself really made it a one-of-a-kind experience.  Plus Pokemon is extremely popular, much more so than Animal Crossing.

I think a better comparison might be Farmville maybe?