My expectation for the rest of the month:
- Xbox X sales will slow down gradually. It will get below Xbox S.
- Switch will remain top of the charts as I think Nintendo prepared for the holidays, shipment wise.
- PS4 will gradually increase as what you expect on November. $200 PS4 will be the most attractive system in Black Friday.
Remember that Black Friday day represents something around 50% of the total sales for the month. PS4 at $200 will be the best selling system during this day followed by the Switch and then Xbox S.
1. Switch >1.7m
2. PS4 1.5-1.6m
3. Xbox One 1.2-1.4m
Regardless of which system ends up the best selling at the end of the month, it will be the best holiday period in tge last five years.