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Barkley on 08 November 2017
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Ka-pi96 said:
Barkley said:

It doesn't matter how much competition they have or how many digital stores there are, the publisher has direct control of digital prices, unlike physical.

Physical they sell the product to the retailer, who then sell it on, and thus can choose the price.

Digital they sell their own product directly to the consumer, just using the digital store platform to do so. The digital store has zero-say on pricing.

Digital: Activison sells directly to consumer through a third-party service (psn/steam/xbl)

Physical: Activison sells to a retailer, who then sell it to a consumer however they wish.

So why then is the Steam version of COD WW2 in line with physical retailer prices but the PSN/XBL versions are still a complete rip off?

Because Activision decided to sell CoD at that price on steam, likely as 99% of game sales on PC are digital. Whereas consoles are still primarily Physical sales so they're not necessarily harming themselves by putting some people off with the price.

Basically if someone decides the Digital version on console is too expensive, they are probably just going to go and buy the physical version.

If someone decides the Digital version on PC is too expensive, they're just not gonna buy the thing.