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ZenfoldorVGI said:
Ail said:
It's still a marketing failure.
It doesn't make sense to spend 30 million$ for the launch of a product that you are not able to stock.

It would have made more sense to spend less $ on marketing at launch and spend some later when Nintendo was able to stock retailers....

We won't be able to determine if Wii-Fit is a failure or not, from a marketing standpoint until this time next year.

It's certainly very convenient for PS3 fanboys to judge it based on upfront sales though.

 

I have a feeling that, in a year, you would be laughed at for calling anything to do with Wii-Fit a "failure."

However, if your goal is the short money ridicule, then more power too ya.


I'm not saying WiiFit is a failure, reread what I posted....

I am saying it does not make sense to spend so much $ on marketing when you know you don't have enough product to satisfy the demand.

In this case it would have made more sense to delay spending some of the marketing $ to a date where more product was available ( like around the holydays.).

A 20 million $ launch campaign would have provided exactly the same results and left 10 million more to spend around the holydays......



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !