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ampersand said:
I did a quick poll with current college students and they all said they are going to download Animal Crossing: Pocket Camp for their iPhone or Android. They are super excited; much more so than they were for Super Mario Run. It will be interesting to see how this plays out.

The entire model just seems like a better fit for casual & curious players, I'm not surprised that more people seem interested. The second most mobile players see a price tag on a game, they run away.