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RolStoppable said:
outlawauron said:

Because they release games in their own controlled environment and have created a culture where no one expects Nintendo games to drop in price. If the majority of your consumers accept it, there's no real push for it to be changed. They satisfy whatever demand for lower prices through the Nintendo Selects/Player's Choice system. They'd rather maintain that premium pricepoint and image which is helped by first party vs third party releases and sales.

Why does the majority of consumers accept it?

Eventually you will have to answer what is at the very core of it all.

Well, the majority of consumers do not accept it. The majority is buying GTA5 at $30 and the latest AAA release that is discounted a few months after release.

The majority of Nintendo's market accepts it because they crave Nintendo products and IP. Nintendo has done a fantastic job of reaching their base and delivering the product they want (as evidenced by the crazy high tie ratio of certain software). Their core customer base doesn't wait for a price drop because they don't think one will come. When a company is as beloved by its fan like Nintendo, they can set a standard for their products and they won't encounter much backlash because they want to play the newest Mario, Zelda, etc. I do think that will change some with Switch because they're getting a lot more than just Nintendo's core audience.

I wouldn't be surprised if their pricing strategy starts to change as they adopt more GOTY editions, GaaS models, and expand their digital marketplace. As they turn to a paid online service, no reason to believe they won't take on more of what the rest of the industry is doing.



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