RolStoppable said:
Why does the majority of consumers accept it? Eventually you will have to answer what is at the very core of it all. |
Well, the majority of consumers do not accept it. The majority is buying GTA5 at $30 and the latest AAA release that is discounted a few months after release.
The majority of Nintendo's market accepts it because they crave Nintendo products and IP. Nintendo has done a fantastic job of reaching their base and delivering the product they want (as evidenced by the crazy high tie ratio of certain software). Their core customer base doesn't wait for a price drop because they don't think one will come. When a company is as beloved by its fan like Nintendo, they can set a standard for their products and they won't encounter much backlash because they want to play the newest Mario, Zelda, etc. I do think that will change some with Switch because they're getting a lot more than just Nintendo's core audience.
I wouldn't be surprised if their pricing strategy starts to change as they adopt more GOTY editions, GaaS models, and expand their digital marketplace. As they turn to a paid online service, no reason to believe they won't take on more of what the rest of the industry is doing.