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Qwark said:
AngryLittleAlchemist said:
One argument I hear a lot is that Holiday sales don't matter because the quantity of consoles available in a console launch means near parity in consoles sold through.

Recently though I've been thinking about it and I've come to a somewhat different conclusion. What if holiday launches are still important to distinguish, because of the holiday buying process and how it trickles down into further months. For instance if the PS5 launches and sells 2 million units in 2 months during a holiday launch, and 600k of those people are buyers specifically because of the holidays, then that means 600k potential gamers are going to buy it after the holiday launch. It's essentially consuming some of the potential buyers. Whereas with the Switch launch, there wasn't any of the holiday buyers(people who only buy consoles during holidays) consuming the potential sales of the system, so a lot of the hardcore userbase that were planning to buy the console don't have to go out and get those 600k after launch into the later 2 months or so.

That could be wrong, but it is something to think about.

Sony could release the PS5 in July and it would still sell 2 million units in its first week if they produce enough units (provided there is some sort of killer game). The launch of a new (popular) console is such a big event that they will almost always know shortages at the start of each gen. The reason why Sony and MS usually launch consoles during the holidays is the same reason why they have extensive contact with third parties about launching a new console. If a playstation launches during the holidays it doesn't need to launch with a big exclusive and has a decent library within 2 months from its launch.

You literally missed the entire point of my comment and I don't know how. 

But you are right.