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FishyJoe said:
I'm disappointed in so much as it's going to be difficult for them to build enough inventory for the holidays. It's rather staggering to think they have to create a surplus now for the holidays, but such is the nature of Wii Fit.

That's the only conceivable reason I can see for an earlier NA launch. That gives Nintendo two quarters to move product prior to the holiday season rush and satisfy a fair amount of the demand.

I'm guessing that their marketing budget is either a protracted one, explaining the unusually high cost, or one that will step back into the public eye come November again. That's if Nintendo alotted for this type of budgeting.  

What doesn't make sense is doing a fairly limited launch month considering the amount of hype that was generated by the PR guys.

Thinking the roughly $10/share drop in NTDOY since Wii Fit was released may not be coincidence.