It was a failed launch in most respects other than to generate consumer interest in the title.
Obviously it was supply constrained (for real this time; not the generic excuse typically used for every time something fails to meet expectations) or you wouldn't have most vendors trying to flip them on Amazon Marketplace for about $100 over MSRP.
For every one unit sold at over 100% mark up, Nintendo probably could have moved at least 3 units at retail, had they been available.
So far, if the $30m marketing campaign is correct, and not something exaggerated by Nintendo's PR people, it means they spent over $30 in marketing costs per $90 unit sold in the NA region.
They should have pushed the NA debut back a quarter so they could have had at least 3m units available for the 1st month of release which is what I thought had been the plan.
I expect to see a fair amount of stock of both consoles and Wii Fit this week to coincide with the release of MGS4. If not and we see another sub 100k week, Nintendo needs to put a temporary stop on the TV spots and marketing efforts until they have enough product to meet demand.
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