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A number of things really...

Having a handheld powerhouse that can run current gen games (cut to res and mostly 30fps, but there has to be a trade off) that can also be played on the TV. This concept is more of a selling point for multiplats than often given credit for.

Proper marketing

Zelda at launch

Proper marketing

A steady release of exclusive games

Proper marketing

Mario and Xenoblade for thw holidays

PROPER FK#$% MARKETING



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Animal Crossing NH Dream Address: DA-1078-9916-3261