What's this? A sizzle reel commercial focusing on thematically connected games? That are rated T-M? That's targeted at adults and well made? AND IT INCLUDES A NON-EXCLUSIVE THIRD PARTY GAME?!
Yes! YES! YEEEESSS!
FINALLY! They've missed opportunities like this for so dang long. This is how it's supposed to be done! And this is in supplement to specific ads too!
Also great to see them including XC2 in their holiday marketing strategy THIS early on! XCX got no mention in any sizzle reel ads and no marketing *at all* until late November.







