Sony plans expansion of 3 factories and projects doubling discs made by Oct

[DragonLord]

SaviorX said:
Wait, I'm not sure I understand. Why are they doing this if there are no shortages? Wouldn't producing above demand waste money?

They said they are increasing supply to "meet ever increasing demand."  Meaning they expect there to be a shortage if they don't ramp up production soon.  You try to be proactive and predict demand...not reactive and wait until you can't supply enough---that can lose you millions.