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SpokenTruth said:
AlfredoTurkey said:

When Tom Kalinski took over at SOA in 1990, Nintendo hardware (home console) had over 90% marketshare in the US. By 1993, that had dropped to under 50%. The Genesis was on the market for two years before SNES, but only had around a 6% share of the market. 

If Microsoft wanted to, they could hire the right marketing team, throw enough money around and truely compete. The blueprints are there. But again, do they want to? My guess is no.

That 90% was the NES.  You can't say the Sega Genesis/MegaDrive came back against Nintendo NES when comparing separate generations.

Further, that certainly doesn't mean they caught up with Nintendo which is the premise of this US X1 vs PS4 thread.  Better stated, it was Nintendo that caught up and passed Sega.  You really should have written your statement the other way around.  Sega never caught up to Nintendo but Nintendo caught up to and passed Sega.  Sega had a 2 year head start and still lost.

No, the point is that Sega took a company down that had more than 90% market penetration and became the leader within three years. Nintendo was synonymous with "console". In three years time, Sega had replaced that on the lips of US children. In two years, Sonic was voted (by kids), more recocgnizable than the president of the United States.

Turning the tide of public opinion within the US gaming industry isn't impossible which is what I was trying to show. It just takes really good strategy and marketing. Microsoft can do it if they really wanted to.