The Concept of Value, or Why Price Cuts Can Fail

[LG[Infinite]]

The thrust of the argument is not necessarily that the PS3 is too expensive. Rather it is that the experience offered by the PS3 is not really what consumers want. Because consumers do not really want what the PS3 offers, reducing its price is unlikely to stimulate sales unless the price is reduced so far that even if consumers don't really want what it offers, they'll pick it up anyway.