Covertly Buy both Sony and Nintendo
Take their well known branded characters and take them into ventures outside of gaming, possible fund a terrorist group like ISIS where all members dress as Mario/Nathan drake/Cole etc and have them commit atrocities on a level which makes ISIS look like kiddy hour. Basically make it so any time someone see's Mario they think their life is about to end and question why they hadn't supported the Xbox Brand instead, a brand which to date has had little involvement with terrorism.
If you could potentially do some side research projects into recreating real world versions of the Wipeout ships too, that would be fantastic... then fly them into major buildings around the world.
If the Ataribox does prove to be successful you will also have to splash out a few billion to buy them and create a living version of the Pixels giant PacMan monster to terrorize cities who still think that it's okay to buy non Xbox Brand systems... has to be so large that it's terrifying but not so big that you can't get great visuals of it eating school buses/kids/the elderly etc.
If you're in to win... gotta sometimes think outside the box people!!
Why not check me out on youtube and help me on the way to 2k subs over at www.youtube.com/stormcloudlive
