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Gran Tourismo does not have nearly the same level of name recognition that it did a decade ago. For the first several years of its life, it was *the* console racing game. That position has been taken over by Forza. Of course, that leaves a huge vacuum for a PS racer to fill. So, I expect it will do well. But, 10mm? I can't imagine it even approaches that, unless it gets amazing reviews, GOTY nominations, and things like that to fuel the hype train, and keep it running longer than usual.

I'll say 7.5mm lifetime.