darkknightkryta on 04 October 2017
Publishers don't really make money. You're close to right about costs of development. Even if they get a small profit, they need an equal amount to make the next title. So if a game after marketing costs let's say, 70million, they'd need 140 million just to fund the next game and cover costs. Then you need to profit and you're looking at needing to sell over 140 million just for a company to be profitable. It's an endless cycle. It's also why most larger publishers are becoming few games with many ways of milking said title.
