OTBWY on 04 October 2017
What helped?
- Great marketing (like no Wii in the title and way less kids in ads).
- One of the best launch games ever.
- Good concept, combining portable and home console experience.
- Good consistent releases.
- Hype gained from presentations and social media through all of the above.
I also want to mention that Nintendo has done some great work rebranding themselves and investing in brand recognition (themepark, mini consoles etc etc).
