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1% is objectively a bad result. Still, there's no need to overreact. This figure is not a projection of the game overall sales and it's not a general indicator of how 3rd parties will fare on the system.
Imo, the FIFA market is very secluded since it's not a market of game enthusiasts but rather a market of soccer enthusiasts. Taking this into accout I believe the average FIFA player is not very sensitive to gaming novelties and will likely stay on the system he's accostumed to use.