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I think what's being lost on some people is that there are over 8 million PS4 and & XBox One owners combined in the UK compared to a little over 245 thousand Switch owners  (just going off this chart http://www.vgchartz.com/yearly/2017/UK/):

PS4 -   498,600  (10.82% of PS4 owners in UK)
XB1 -  307,470  (   8.02% of XBox One owners in UK)
NSW -    8,310   (   3.39% of Switch owners in UK)