Just turned back my 100th snes customer

[Pemalite]

RolStoppable said:

Darc Requiem said:

IIRC they don't make money on the Mini. It costs them like $77 to make. Retailers just stock for the increased foot traffic.

Yup, the Mini consoles aren't profit-driven products. Their main purpose is to raise brand awareness for Nintendo consoles and IPs.

From a business perspective, you really have to wonder why Nintendo isn't going for both profits and brand awareness when they clearly can have both with these Mini consoles. My conclusion is that their typical bias against their own classic consoles and games is at work here, it prevents them from recognizing the true value of those products.

You are kidding yourself if you think Nintendo isn't profiting from these.
You can buy an Android TV box with superior specifications for a fraction of the price... And those Android boxes still make a profit.