V-r0cK on 29 September 2017
"... we want consumers to think to themselves 'I will work more hours to buy one'. We want people to feel that they want it, irrespective of anything else."
There's nothing wrong with what he said because everybody is guilty of doing that in some form when they want something that's more expensive than the average. ie luxury car, handbags, cell phones, tvs, computers etc...I know I do this with many products I've purchased.
