PSVR sold 500k in three month period through June

[Lauster]

Machiavellian said:

DonFerrari said:

So you are basically assuming that since he said they could take a loss on the HW a year later they are still taking because he didn't explicitly said they are profiting on the HW? That is quite the reach to not conceed that they could have kept the same price and launch on PC and be a lot cheaper than competitors.. you do know that producing even more would help prices drop faster right?

I'm not ignoring it. Sure selling PSVR at 400 in PC could mean a loss on the HW since we don't know the cost structure. But that is an assumption that you would have to prove, even if acceptable, which is quite different than your first stance that they couldn't and wouldn't sell for the same price because they would lose money without data to back it up.

Also even selling at loss on PC on the start could still work out as a first on Market to win marketshare and better position themselves as brand, on a second iteration or having more presence and allowing for cheaper manufacturing.

There is no assuming, the President of the company said they may need to take a loss.  I am taking the president word since he knows his product.  Also I never said they are taking a loss, I just stated the choice of words when asked a direct question does not directly correlate that the actual hardware is sold at a profit.  There is no reach here, because if you know what the words mean then you know that he specifically did not say Yes the hardware sells at a profit.  

My question to you does operating in the black explictly means the hardware itself is sold at a profit.  This is no different if the PS4 is hardware is sold at a loss but you make up the difference between games and services so the eoc system still runs in the black.

No producing more does not drop price unless you have the bandwidth to produce more at a cheaper price.  If producing more reduce price then we would see prices fall much quicker then we do.

As for proving if PSVR would sell at a loss in the PC space, I really would not have to prove anything.  The fact Sony did not do it is all we need to know because if they believe they could take advantage of that market they would.  The fact Sony did not enter the market and is not looking to enter the market is all people really need to know as to if Sony believes they could take advantage of the market.  We can arm chair their decisions all we want but in the end Sony knows their business and capability way more than any forum poster.

"[Shawn] Layden [the president and CEO of Sony Interactive Entertainment America (SIEA) and Chairman of SIE Worldwide Studios, as a reminder] declined to say if PlayStation was considering an upgrade path for the PSVR to match the PS4 and its upcoming PS4 Pro release. Though he did note that Sony is making money on each PSVR headset sold, seemingly lessening the need for a redesign in the near future."

https://www.polygon.com/features/2016/10/13/13270458/playstation-vr-interview-launch (at the end)