Apple does not care about games and never have. Apple does not have a game division, develop games or have any interest in doing so even though games sell great on their devices. While it seems like Apple can just jump into the console market because they are Apple but would they not pretty much be in the same place as MS. They would need to develop a games division or they would just be another 3rd party machine fighting against Sony, Nintendo and even MS. Having a device that can stream 4K content is nothing new and pretty much all the other OEMs do this besides Nintendo. Sony has no mind share as a gaming company so getting your hardcore to get the device will be a challenge. Going for the casual, they would need to go up against Nintendo which would not be a good decision unless they have something to separate Apple TV from what Nintendo offer.
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