KBG29 said:
These were stand alone products. I gaurentee you that no compnay could ever succeed with an overpriced stand alone product. However, if you have a luxary option, that is part of a larger ecosystem, then that changes the equation. Sony could sell a $1,500 PS4, that cost them $1,100 to manufacture, and make a huge profit per unit sold, since it is a premium product. That makes the 500,000 to 1,000,000 units of this luxary option very profitable and lucrative. |
Note the higher the price directly relates to the lower the lifetime sales. Look at what happened to XBox One. I understand that price wasn't their only misstep in XBox One's launch. However, it was obvious that launching at $499 was a severe handicap to the point that the Kinnect was removed from the system entirely to get the price down to a more palatable $399. A $1,500 PS4 isn't going to sell a million units, and therefore wouldn't be worth Sony's time to develop, manufacture, advertise, and release it. Sony already saw how unpalatable releasing a $599 console was to the public, and that was while riding all the good will of the PS2. Sony lost over $3 billion it's first 2 years on the market. A system 3x more expensive, even targeting a niche group isn't going to be worth Sony's time. Also, OP was asking for a $5,000-$10,000 console, not $1,500. So yeah, even more miniscule market, and even less worth the time and resources.
70-90 million cars are sold globally per year. So there is room in that market for 2 million sales of a luxury car. Annual PC sales average 300 million per year, so again, there is room for that niche market. Compare that to the PS4 selling 17 million in it's best year. Now, imagine how small that niche market is going to be. Sony isn't going to waste time and resources on a market that might net them a couple of thousand sales per year if that.
