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They definitely hyped it up, so it's not surprising. It's also a decent film, so the drop next week should be around the average, about a 50% drop. Personally, I'd probably give it a 75. It was fun and had good acting. It just used too many modern horror cliches (jump scares, with loud music stings) to be considered a true masterpiece/classic, though there was still some good atmospheric moments.