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Lol, 16-32GB flash memory cant cost $10 more than blu ray, Switch carts hardly cost more than $2-3 when they are both in millions directly from manufacturer.
Maybe they also charging fact that Switch has two totally different versions of game, full handheld and full home console versions of game.

At end, higher price point seems thats combination of few factors, fact that flash memory Switch carts cost a little more than blu ray, fact that Switch has home console and handheld versions of game, point they think Switch version of games is more risky in terms of gaining profit, so instead pricing same price and go on actually lower profit compared to XB1/PS4, they will actually go with biggest profit on evre sold copy game on Switch.