Nintendo: We never expected the Switch to sell this much

[Miyamotoo]

Soundwave said:

Miyamotoo said:

Its not so easy, we had infos that are shortages of NAND memory on market, its not same thing that Nintendo made up, we have those infos way before this article, and that big companies like Apple of course are being prioritizing.

http://searchsolidstatestorage.techtarget.com/opinion/Why-the-NAND-flash-shortage-exists-and-what-to-do-about-it

https://www.kitguru.net/components/matthew-wilson/dram-and-nand-supply-shortage-expected-to-last-until-2018/

https://www.allaboutcircuits.com/news/taking-apart-the-global-nand-memory-shortage/

http://www.semiconductorstore.com/blog/2017/Huge-Demand-of-NAND-and-SSD-Creates-Worldwide-Shortage/2388

https://9to5mac.com/2017/06/21/iphone-8-ram-flash-storage-chips/

http://www.idownloadblog.com/2017/07/06/iphone-8-3d-nand-flash-chip-shortages/

The quantities Nintendo needs are small potaotes, game machines don't sell that much (hate it break it to you VGChartz) in the grand scheme of things. 5-6 million more Nintendo Switches for the fiscal year is a piddly little amount of NAND orders, you have 1.5 billion phones alone (this doesn't even count tablets) that will ship this year with NAND flash. 

Cheap little no-name Chinese companies are shipping 5-10 million phones a quarter with NAND flash, an international brand like Nintendo not even being to get 4 million NAND units/quarter is really absurd. 

But quantities doesn't really matter if there is huge shortage on market, it came to same if you need 5m or 50m, you will hardly find them in any case.

Also it's not point only about NAND memory parts.

http://www.usgamer.net/articles/nintendo-is-facing-off-against-apple-for-switch-hardware-parts