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Wyrdness said:
Zekkyou said:

You're right that most people don't buy their phone upfront (and that does significantly change how the purchase is perceived, so i'm not sure why Ketotan chose it as an example), but the phone isn't 'free on contract deals', the price is just included in your monthly bill. It often actually ends up cost you more, depending on the contract.

Which is why I said on contract deals.

Well yeah, my comment was directly aimed at that :p Contract deal or not, it's still not free. The means through which it's paid for just change (similar to the 'free' games with PS+).