Kotaku - Switch is Dominating PS4 in Japan

[Wyrdness]

Zekkyou said:

Wyrdness said:

Almost everybody gets their iPhones and such for free on contract deals, often the upfront cost is like 100 quid or so if the contract requires any at all, no one is really paying 700-800 quid upfront.

You're right that most people don't buy their phone upfront (and that does significantly change how the purchase is perceived, so i'm not sure why Ketotan chose it as an example), but the phone isn't 'free on contract deals', the price is just included in your monthly bill. It often actually ends up cost you more, depending on the contract.

Which is why I said on contract deals.