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COKTOE said:
Shikamo said:

Nintendo has teamed up with Western Digital Corporation on a new global partnership. The two sides are creating Nintendo-licensed memory cards for use with Switch.

Consumers will be able to purchase microSDXC cards in capacities of 64 GB and 128 GB, and will feature the Switch and SanDisk logos. These will begin to appear at select retail outlets starting in October 2017.

Source

So, it will have a Switch logo that will be hidden 99.99% of the time, and require a magnifying glass to see during those brief moments it's within view....I suppose it'll be nice to have all your accessories in one area in the retail space, but beyond that, this doesn't seem to serve much purpose. Won't they potentially cost more as well?

The purpose is basically to help less tech savy people find what they're looking for easily.