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Why do big studios suck at maing mascots?

Except for nintendo there hasn't been any new memorable mascots in a while. The only one that I can think of that sticks is Master Chief and that's 15 years ago. To be honest hes kind of dying being so mismanaged.

A (for the time of release) indie mascot that has truly stuck tho is Angry Birds.

So with this indesputable proof I conclude that indies are better at mascots than big studios.