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Errorist76 on 17 August 2017
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Machiavellian said:
Tulipanzo said:

The thing is Sony deliberately didn't market the Pro strongly because they knew the base PS4 would be the breadwinner. 

A reminder: Sony sold all the Pros they manifactured.

 

Microsoft on the other hand need the X to sell after their marketing push tanked the sales of the S.

Them launching with nothing leaves them with no momentum, while Sony only needed "PS4, but better".

 

As much as these two launches aren't dissimilarin terms of content, they are in terms of their company's status in the industry.

Actually MS has not marketed the X1X any different then Sony did for the Pro.  They have constantly stated that its not a new system its an extension of the existing hardware.  They have stated it will not have any exclusive games.  MS does not need the X to sell like the S because they already know it will not.  If anything from the beginning MS has marketed the X1X as a more powerful S and that is pretty much it.

The X1X purpose was never to gain momentum over the PS4 because the PS4 has already pass the finish line.  There is nothing MS can do that will change this narative this generation.  If anything the X1X will be a very good base system when the Next Xbox and PS system hit the market.  Then it might actually pick up some sales as we probably will not see tripple digget performance in the next systems to come out.

The difference is Sony did briefly announce it..and just started to sell it. They didn't try to create a tale of some monster appearing for close to 1.5 years before its release.

We all know it was pre-mature marketing in order to counter the PS4Pro, but I'm not sure if it did them any favours given the actual situation.

At this point I'm not even sure they will release X1X at the announced release date. Given the fact there are still no pre-orders available it's well possible it'll get delayed as well.