July 2017 NPD Thread! Switch #1

[Wyrdness]

StuOhQ said:
2 million for PS4, 1.6 million for NSW, and 990k for XBO so far this year.

Isn't the US Microsoft's best market?

It is and that's the problem this gen for them the Xbox brand's performance is reliant on strong US performance a region which is widely seen as fair game for all platform holder, both of MS' competitors are doing well in US which leads to the Xbox brand is being beaten WW as EU is a luke warm region for them and Japan they're can't get out the gate.