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This could be good even if some of the games turn out half decent. 

Edit: Destiny 2 will offer XP boosts and in-game loot as part of Rockstar Energy and Pop-Tarts promotions 

http://www.pcgamer.com/destiny-2-will-offer-xp-boosts-and-in-game-loot-as-part-of-rockstar-energy-and-pop-tarts-promotions/ 
The Destiny expansion The Taken King featured a corporate partnership with Red Bull that offered players consumable XP boosts and timed-exclusive access to a minor but time-exclusive quest line, in exchange for drinking (or, at the very least, buying and then pouring out) its foul-tasting concoction. For Destiny 2, Activision and Bungie is doubling down on that strategy with two new, equally-irrelevant sponsorship deals.

>>*Facepalm*

That's just so damn ridiculous. Facepalm it is.