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Obviously price will always help but you can't just keep cutting price. A big problem is content, as GTA proved even big games aren't pushing systems. So I think Sony and Microsoft will start to approach this differently with casuals in mind, with different kinds of products, they'd be smart to do it different then Nintendo. I think Sony will see how home and games like LBP pan out. Obviously the latest news of Squares partnership is evidence that MS is still trying to make inroads in Japan. And I think they'll start to do more with online content, they do have an edge in this sense so they need to push it, I'm surprised no one has tried to get more MMO like content on their system, why hasn't anyone tried to get WOW on their system? This is a direction they could take otherwise they'll just be pumping out their own Wii-mote and unless it's amazingly presice and backed by big franchises(like if they make it to support fps titles and have dlc support for Halo, and maybe COD) but it seems MS is trying to reach out more to the casuals with kid appeal, and I think it isn't working. I think Rare would be better off making a blast corps sequal then another freaking Pinata game.