I can see what they tried to do. People who never play any games are easy to get excited about something if they don't have anything to compare it with.
This approach only works though if the consumer itself is unfamiliar wit the product.
Problem here is, gamers will ignore how excited these people are and focus on the sub par graphics and game play.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’







