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Roar_Of_War said:

Horizon going up because of price cuts. Seems rather fast and desperate. It seriously just went down to $39.99 not too long ago lol

That's the beauty of Playstation. We get really good and competitive prices on our software.  You won't see games,  no matter how good staying at $60 for years.  If a game doesn't sell good you will get awesome price cuts to boost sales,  if a game like Horizon does sell good you will still get these awesome sales because Sony have made massive profits already so have no problem pricing it competitively to boost sales further.