UK software sales (Week ending 7/22/2017)

[Miyamotoo]

Zekkyou said:

Miyamotoo said:

Not only that Splatoon 2 was launched on smaller instal base, but its for 1/3 of price more expensive than Splatoon 1. Aslos, you need to consider current very limited instal base of Switch in UK, Switch instal base in UK is maybe around 200k, Splatoon 2 sold around 28k in first week, that means that around 15% Switch owners bought game in its 1st week. Yes, sales will be better on other markests, but this sales in UK are good in any case.

I've already considered install base, if i hadn't i'd be describing it as a flop (28k for a major PS4 or X1 release would be terrible in most circumstances). I still don't consider it "good" though. 15% is not a particularly big number when you're dealing with a small group of new (and by extension more active) users with limited choice of major releases. Even stuff like Killzone:SF can  (and did) maintain high attach ratios in the UK in that kind of environment, even with terrible legs once that environment shifted.

Don't get me wrong, i don't consider Splatoon 2's UK launch bad. I just don't consider it good either. It's fine if you do, but it's not a position i can overall find a reason to share.

Of Course that 28k wouldn't be good for instal base of couple of millions, but for instal base of around 200k its good. Killzone:SF was launch game and launch games intend to sell good at launch (especially in holiday season), especially when they are heavily bundled (like Killzone:SF was at launch).