Justice League trailer!

[Tulipanzo]

Lawlight said:

Nem said:

You mean cause of Spiderman and Black panther?

Thing is, people were not attached to those characters, but they were for Iron man, captain america, ant-man, etc. wich was why they went to watch the movie.

Currently we only have an origin story for wonder-woman, wich was quite decent, so audiences have some attachment to her now. But you need more than that.

Like i think you are confusing introducing new characters when you already have an established cast of characters to not having an established cast of characters and still introducing more. The ratio of screentime per character is alot smaller in the second case, so naturally people aren't going to care as much.

Btw i am talking about movie audiences. Don't mix it up with comic stuff.

Also, Man of Steel. 

Let's look at Gurdians of the Galaxy then - people didn't care about the characters because the characters were not established?

It's not that you can't introduce new characters in a team-up movie, it's that you can't introduce half the team and expect people to be invested.

 

This movie is dealing with Aquaman, Cyborg and Flash like we were already familiar with them, when we're not.

As for Spider-man and Black Panther: Spidey already had a vast media presence, justifying the hype in trailers, and even so its young kid in above his head story was understandable to newcomers.

Black Panther had more cult appeal, and his vengeful wild card story was still appealing to newcomers.

 

The marketing for Civil War was selling those characters' presence, while Justice League is trying to sell the team, which doesn't work because we don't know the characters!

This might very well change in the movie, but as a marketing strategy it leaves everyone who isn't a "true believer" cold.